retag: retroactive logo distro
Here’s a twist on the street stencil/urban art phenomenon. Why not go up to your local multinational corporate branch office, and help them out by tagging their building with their own logo? It’s only helping them in their global branding efforts, right?
Logos are the most effective method of brand-name recognition.
They dot the landscape on billboards, adorn the clothing of everyone from pre-schoolers to geriatrics, pop-up in the background of every sporting event, TV show and feature film, and can be internalized and spark thoughts about your product in target consumers without them even suspecting it–or realizing it is happening. They are universal in their communication, negating the need for translation: a toddler in San Diego, CA recognizes and associates the taste of sugary brown soda with Coca-Cola’s red-and-white circles just as easily as a 100 yr.-old shepherd in Yemen. The question is, with the ubiquity of a certain logo–and all that it conjures up–when does the penetration of new markets end? When does your logo effectively reach universal status, as recognizable as a crucifix, and begin to be redundant?
If anyone has any pics of retaging, I’d love to see them.
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